When a consumer stands in a store in front of a shelf full of cheeses, he may feel lost. The question arises, which cheese to choose?
When a consumer stands in a store in front of a shelf full of cheeses, he may feel lost. The question arises, which cheese to choose?
Research conducted by the Goat Farm brand* shows that consumers consider four key factors when buying goat cheese: taste, quality, price and composition. We take a look at how the Goat Farm brand fares among these factors, and what is gained by chains carrying its products.
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